Comments on: We don't want Bud, we want Brooklyn!

By: Mexican food, American beer | Boak and Bailey's Beer Blog

Mexican food, American beer | Boak and Bailey's Beer Blog — Wed, 03 Nov 2010 18:36:14 +0000

[...] blogged before about how Brooklyn should be perfect for the London market, with its cool packaging and, more importantly, distinct and full flavour. We’re definitely [...]

By: James

James — Thu, 28 Jan 2010 09:46:33 +0000

Good news! I’ve just heard that Brooklyn lager will soon be available on draught – or daft as those crazy Amerian’s would say. I’m salavating at the thought.

By: Boak and Bailey’s Beer Blog — A virtual tasting for beer-beginners

Boak and Bailey’s Beer Blog — A virtual tasting for beer-beginners — Thu, 21 Aug 2008 17:51:08 +0000

[...] We’ve posted of our love of this before. This is one to give the “premium-lager” lovers to blow their minds. Ale fans will also find plenty to appreciate with its full malt flavour and tangible hops. It’s just a beautiful, well-crafted beer. [...]

By: Boak and Bailey’s Beer Blog — La Ronda #3 - Una cata de cervezas virtual

Thu, 21 Aug 2008 16:48:57 +0000

[...] Ya hemos escribimos sobre esto. Ésta es la cerveza para los bebidores de lagers aburridas. A los amantes de ale también les gustará el sabor lleno de malta y del lúpulo fresco y aromático. Es simplemente una cerveza magnífica. [...]

By: Eric Delia

Eric Delia — Wed, 12 Mar 2008 15:22:39 +0000

After reading the Brewmaster’s Table, it’s easy to see that Garrett Oliver developed a soft spot for the British Brewing tradition, it being his gateway to better beer so many years ago. So it would only make sense for Brooklyn to implement a marketing surge in another country that’s also affected by less-than-adequate lagers.

Also, in a different post I mentioned that Nøgne ø’s success at exporting might serve as a possible business model for smaller outfits that may be concerned with their survival. Surely a somewhat larger operation like Brooklyn could capitalize even moreso on such a venture, if at all possible.

If any of you British bloggers are tapped for this sampling, or come across any results of this campaign, I’d love to hear more. (“Note the drying, corn-like aftertaste…”)

Here’s to hoping your lager worries come to an end soon.

By: The Beer Nut

The Beer Nut — Wed, 12 Mar 2008 14:36:42 +0000

I see Coors UK have agreed to start distributing Magner’s on draught, so you have that to look forward to.

Definitely agree with the point about Brooklyn vs other small-bottled lagers. I suspect the difference may be one of profit margins.

By: Stonch

Stonch — Wed, 12 Mar 2008 10:53:25 +0000

Boak, that’s my experience too. It’s one of those beers that seems to win everyone over, once they’ve tried it. A real stand out.

By: Boak

Boak — Wed, 12 Mar 2008 08:39:08 +0000

Yes, I suppose that rather than appealing to two markets, as it should, it falls between two stools. Pity.

I have tried it on both sworn ale drinkers and sworn lager drinkers and both enjoy it – it’s just lovely stuff.

By: Andy Holmes

Andy Holmes — Wed, 12 Mar 2008 07:54:17 +0000

To prove the point I haven’t even tried it! One to remember next time I’m in Tesco. I suppose if I want a lager I go for Czech or German ahead of “New World”.

By: Stonch

Stonch — Wed, 12 Mar 2008 00:27:53 +0000

For some reason, Brooklyn simply doesn’t sell as well as it should, despite being a great beer with an attractive brand identity. That’s what I hear from those who are trying to shift it.

Perhaps an amber lager just isn’t something many people are amenable too? After all, our quality beer sector is so focussed on ale as opposed to lager, and the latter is just seen as a pale refresher. People are missing out on a great, great product.