Tandleman and Pete Brown have both written about the fact that the Advertising Standards Authority have upheld complaints against this advert for Courage bitter:
But I can’t help but be reminded of the kerfuffle around this advert, from the same parent company, three years ago:
Given how clear the rules are about linking alcohol with increased attractiveness or confidence, these can’t be mistakes. I’ve seen the Courage ad more in the news today than I have in paid for advertising slots anywhere in the last few weeks. Contrived controversy = free publicity.
Tags: advertising, courage, young's
It worked for BrewDog, why not Wells-Youngs too? Clever game, and the regulators have fallen right into the trap.
And Shepherd Neame, come to think of it, with their WWII-related ad campaign.
No such thing as bad publicity hey?
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Helps to further sour my view of Wells and Youngs.