Posts Tagged ‘advertising’

Naughty adverts

Wednesday, April 15th, 2009

Tandleman and Pete Brown have both written about the fact that the Advertising Standards Authority have upheld complaints against this advert for Courage bitter:

bom04267-havecourage-48-5191

But I can’t help but be reminded of the kerfuffle around this advert, from the same parent company, three years ago:

youngspool1

Given how clear the rules are about linking alcohol with increased attractiveness or confidence, these can’t be mistakes. I’ve seen the Courage ad more in the news today than I have in paid for advertising slots anywhere in the last few weeks. Contrived controversy = free publicity.