Boak and Bailey

We’re on holiday, in case you’d wondered. We’re equipped to blog once we get wireless access (lots to update on from Cologne, Mainz and Heidelberg) but for now, we’re stuck with a computer in the hotel reception…

By the way — anyone noticed any weird problems with our comments system or links from the blog pointing to a spam search engine?

This post at Springwise was brought to our attention by our chum Charlie.

The gist of it is, a company is starting a brewery and, for a fee, you can buy your way into the decision making process. All the decisions, from the timetable for opening to the recipes for the beers it brews, will be decided by the members of the trust.

This is what, in the modern vernacular, is known as crowdsourcing.

This is similar to what happened at AFC WImbledon, an English football club which was bought by its fans a few years back, and there’s a similar brewery already operating in New Zealand (Kieran — have you come across this lot?).

Is this the answer to all those beer geeks who think they know better than brewers..?