Olga Kurylenko in a Bond tie-in Heineken ad
Most critics have picked up on one major irritation in the latest films in the resurgent James Bond franchise: product placement.
This time round, with Quantum of Solace, we’re expected to believe that Heineken is James Bond’s beer of choice.
Heineken is a bog-standard, bland lager, readily available in every corner of the Earth, usually brewed under license. Is anyone convinced it’s the right beer for James Bond?
It makes about as much sense as his current penchant for Ford hatchbacks.
